FRED

FRED is a French luxury fine jewellery house founded in 1936 in Paris by Fred Samuel. Today, it operates as part of the LVMH group, positioning it firmly within the global high-jewellery segment alongside brands like Cartier and Bulgari.

The brand is known for its distinctive, light-inspired aesthetic and strong use of diamonds and coloured gemstones, earning it the nickname “The Sunshine Jeweler.” Its design philosophy emphasizes wearable luxury—pieces intended for everyday elegance rather than only formal occasions.